Clik here to view.
#apartmentmarketing: Focus on the Needs
Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener, or viewer. – Brian Clark We have all been...
View ArticleClik here to view.
#apartmentmarketing: Facebook vs. G+
Are you wondering if G+ business pages, when they debut, will be worth the work for your apartment community or property management company? Here is my take - He who controleth the algorithm’s to Page...
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#apartmentmarketing: Social Media Proof
The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella So much flying around out there in the way of experts, guru’s, master’s of the universe and...
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Apartment Pics: Photosynth
Caught this story over at a Century 21 site. Photosynth is an iPhone app that allows you to take 360 photos and upload them right to the likes of Facebook and the such. It’s after dark now but I can’t...
View Article#apartmentbudgeting: Think Value
Short and sweet budget tip for 2012… When thinking about your marketing spends in 2012 think in terms of what will bring value to your ideal resident in lieu of what your absolute spends will be on...
View ArticleClik here to view.
#apartmentmarketing: Twitter
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. – Tim O’Reilly & Sarah Milstein – The Twitter Book For those...
View ArticleClik here to view.
Good or Bad Strategy: Kenneth Cole
I really like the Kenneth Cole brand and have been for a long time. There was a stretch of six years where I purchased the same black KC Reaction dress shoes because they were perfect. As of late they...
View ArticleApartment Budgets: Loss to Lease
Welcome back for another installment of the Apartment Budget series. Today we are going to talk about Loss to Lease. Interesting side note, I did a piece on this a number of years ago and to this day...
View ArticleWater Trucks are the New Snow Removal Expense
We, at Mills Properties, have been celebrating a very positive variance in all of our financial reporting as of late. No winter equals big numbers flowing to the bottom line in the way of savings. Heat...
View ArticleThe Blasted Apartment Doormat
Our guest post today comes to us from Lisa Zagoren, property manager at Oak Park Apartments – managed by Mills Properties in St. Louis Missouri. Lisa also serves as a blogger at Real Life STL, a blog...
View ArticleClik here to view.
#apartmentmarketing: Focus on the Needs
Remarkable social media content and great sales copy are pretty much the same – plain spoken words designed to focus on the needs of the reader, listener, or viewer. – Brian Clark We have all been...
View ArticleClik here to view.
#apartmentmarketing: Facebook vs. G+
Are you wondering if G+ business pages, when they debut, will be worth the work for your apartment community or property management company? Here is my take – He who controleth the algorithm’s to Page...
View ArticleClik here to view.
#apartmentmarketing: Social Media Proof
The next time you hear a social media myth, question it. Ask for the proof, and ask out loud. – Dan Zarrella So much flying around out there in the way of experts, guru’s, master’s of the universe and...
View ArticleClik here to view.
Apartment Pics: Photosynth
Caught this story over at a Century 21 site. Photosynth is an iPhone app that allows you to take 360 photos and upload them right to the likes of Facebook and the such. It’s after dark now but I can’t...
View Article#apartmentbudgeting: Think Value
Short and sweet budget tip for 2012… When thinking about your marketing spends in 2012 think in terms of what will bring value to your ideal resident in lieu of what your absolute spends will be on...
View ArticleClik here to view.
#apartmentmarketing: Twitter
The biggest mistake we see companies make when they first hit Twitter is to think about it as a channel to push out information. – Tim O’Reilly & Sarah Milstein – The Twitter Book For those...
View ArticleClik here to view.
Good or Bad Strategy: Kenneth Cole
I really like the Kenneth Cole brand and have been for a long time. There was a stretch of six years where I purchased the same black KC Reaction dress shoes because they were perfect. As of late they...
View ArticleApartment Budgets: Loss to Lease
Welcome back for another installment of the Apartment Budget series. Today we are going to talk about Loss to Lease. Interesting side note, I did a piece on this a number of years ago and to this day...
View ArticleWater Trucks are the New Snow Removal Expense
We, at Mills Properties, have been celebrating a very positive variance in all of our financial reporting as of late. No winter equals big numbers flowing to the bottom line in the way of savings. Heat...
View ArticleThe Blasted Apartment Doormat
Our guest post today comes to us from Lisa Zagoren, property manager at Oak Park Apartments – managed by Mills Properties in St. Louis Missouri. Lisa also serves as a blogger at Real Life STL, a blog...
View Article
